![]() ![]() Top insights from the report Consumers are focusing on wellness and sustainability and grocery retailers are following suitĬonsumers had already begun making healthier, more sustainable choices prior to the pandemic, but that behaviour was accelerated by COVID-19. Let’s have a closer look at the report and see what it reveals about the priorities of grocery retailers in 2021 and beyond. The findings have now been published in the report, European Grocery: How the coronavirus pandemic reshaped an industry. ![]() To find out how grocery retailers navigated the pandemic and where they’re headed next, Internet Retailing and Salesforce conducted surveys and interviews with grocery retail executives, FMCG and CP brands from across Europe. Some faltered, others thrived, but one thing’s for sure – there’s no going back to the old world. Almost overnight, shoppers had to adapt to lockdown measures, social distancing and stock shortages, and they had to do it while facing ever-shifting health and safety guidelines.įor grocery retailers across Europe, the crisis presented an extraordinary challenge – but it also presented a golden opportunity to innovate and develop new products and services. The past year has been a transformative one for UK grocery retailers and their customers, as not only did new ways of shopping emerge in the wake of COVID-19 – so did new concerns.
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